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Journal articles

• Tabas AM, Kansheba JM, Fubah CN & Mehmood K (2026) . Business Strategy and the Environment.
• Mehmood K, Rehman MA, Abbass A & Woyo E (2025) . Journal of Consumer Behaviour.
• Tao M, Khan J, Abbass A & Mehmood K (2025) . Journal of Theoretical and Applied Electronic Commerce Research, 20(3).
• Mehmood K, Verleye K, De Keyser A & Lariviere B (2024) . Journal of Services Marketing, 38(6), 711-730.
• Abbass A & Mehmood K (2023) . International Journal of Business Information Systems, 43(1), 20-20.
• Mehmood K, Verleye K, De Keyser A & Larivière B (2023) . Journal of Service Management, 34(3), 520-552.
• Abbas A & Mehmood K (2021) . Journal of Management Sciences, 8(2), 70-87.
• Abbas A, Khan R, Ishaq F & Mehmood K (2020) . Business Ethics and Leadership, 4(1), 106-112.
• Warraich KM, Warraich IA, Asif M & Mehmood K (2013) Achieving Sustainable Competitive Advantage Through Service Quality: An Analysis of Pakistan’s Telecom Sector. Global Journal of Management and Business Research.
• Tabas AM, Rehman MA, Mehmood K, Olaleye SA & Urbinati A () . Business & Society.
• Azam Z, Warraich KM & Awan SH () . International Journal of Accounting and Financial Reporting, 1(1), 50-50.

Book chapters

• Rehman MA, Mehmood K, Rather RA, Parray ZA & Ullah Z (2025) , Customer Engagement and Digital Business (pp. 190-212). Routledge
• Khan J, Belk R, Abbass A & Mehmood K (2024) Digital Currency Issues in the Metaverse In Khan J & Belk R (Ed.), Digital Currency and Consumption The Meaning of Money in an Era of Digital Currency Taylor & Francis
• Mehmood K, Rehman MA, Rafi A & Mogaji E (2024) , A Research Agenda For Tourism, Hospitality And The Metaverse (pp. 9-24). Edward Elgar Publishing
• Ahmad Rather R, Mehmood K, Rasul T, Cain L & Khan H (2023) , Handbook of Customer Engagement in Tourism Marketing (pp. 312-329). Edward Elgar Publishing
• Ul Islam J () Routledge