Professor Fraser McLeay

Management School

Honorary Professor

Fraser McLeay
Profile picture of Fraser McLeay
fraser.mcleay@sheffield.ac.uk
Sheffield University Management School

Full contact details

Professor Fraser McLeay
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
Profile

Fraser has worked internationally across higher education, business, commercialisation and executive education, with academic roles in the UK, New Zealand, Australia, Hong Kong, Russia and the United States. Earlier in his career, he supported export development, market-entry and business growth projects involving more than 250 companies across 60 countries, giving his work a distinctive applied, strategic and international orientation. 

He continues to serve on international business school accreditation review panels and supported accreditation development in relation to EQUIS, AMBA, AACSB and Triple Crown accreditation. His work has received recognition for both research excellence and business engagement. 

As Honorary Professor, his contribution to the School includes research collaboration with Sheffield colleagues in the areas of branding, service innovation, AIs role in business transformation and technology adoption.

Further details about his research and professional experience can be found on his .

Publications

Journal articles

  • Pandit A, McLeay F, Zaveri MM, Al Mursalin J & Rosenberger PJ (2024) . Internet Research, 35(7), 1-29.
  • Smith S, Oates CJ & McLeay F (2024) . Journal of Strategic Marketing, 32(3), 304-316.
  • Kipnis E, McLeay F, Grimes A, de Saille S & Potter S (2022) . Journal of Service Research, 25(4), 667-685.
  • Lichy J, McLeay F, Burdfield C & Matthias O (2022) . International Journal of Consumer Studies.
  • Osburg V-S, Yoganathan V, McLeay F & Diallo MF (2022) . Ecological Economics, 196.
  • McLeay F, Olya H, Liu H, Jayawardhena C & Dennis C (2022) . Technological Forecasting and Social Change, 174.
  • Wang Y, Zhang M, Li S, McLeay F & Gupta S (2021) . British Journal of Management, 32(4), 1184-1202.
  • Walsh GS, Cunningham JA, Mordue T, McLeay F, O’Kane C & Connolly N (2021) . Studies in Higher Education, 46(5), 988-999.
  • Osburg V-S, Davies I, Yoganathan V & McLeay F (2021) . Journal of Business Ethics, 169(2), 201-210.
  • McLeay F, Osburg V, Yoganathan V & Patterson A (2021) . Journal of Service Research, 24(1), 104-121.
  • Davies I, Oates C, Tynan C, Carrigan M, Casey K, Heath T, Henninger C, Lichrou M, McDonagh P, McDonald S , McKechnie S et al (2020) . European Journal of Marketing, 54(11), 2911-2939.
  • Jin H, Lin Z & McLeay F (2020) . Food Quality and Preference, 85.
  • Yoganathan V, Roper S, McLeay F & Machado JC (2020) . Internet Research, 30(1), 19-22.
  • Yoganathan V, Roper S, McLeay F & Machado JC (2020) . Internet Research, 30(1), 19-22.
  • Lichy J & McLeay F (2020) . Employee Relations: The International Journal, 43(2), 571-588.
  • McLeay F, Lichy J & Asaad F (2020) . Journal of Strategic Marketing, 28(2), 161-175.
  • Osburg V-S, Akhtar P, Yoganathan V & McLeay F (2019) The influence of contrasting values on consumer receptiveness to ethical information and ethical choices. Journal of Business Research, 104, 366-379.
  • McLeay F, Lichy J & Major B (2019) . Tourism Management, 74, 413-424.
  • Apostolidis C & McLeay F (2019) . Food Quality and Preference, 77, 109-122.
  • Filieri R, McLeay F, Tsui B & Lin Z (2018) . Information and Management, 55(8), 956-970.
  • Lichy J & McLeay F (2018) . Journal of Travel & Tourism Marketing, 35(4), 517-530.
  • McLeay F, Yoganathan V, Osburg V & Pandit A (2018) . Journal of Cleaner Production, 189, 519-528.
  • Yoganathan V, McLeay F, Osburg V-S & Hart D (2018) . Journal of Brand Management, 25(1), 68-83.
  • McLeay F, Coates N, Djafarova E, Hart D & Woodruffe-Burton H (2017) . Journal of Marketing Management, 33(9-10), 673-678.
  • McLeay F, Robson A & Yusoff M (2017) . Journal of Management Development, 36(6), 780-800.
  • Apostolidis C & McLeay F (2016) . Food Policy, 65, 74-89.
  • Chrysostomos A & McLeay F (2016) . Social Business, 6(3), 267-290.
  • Pugalis L, Davidson J, McLeay F & Round A (2016) . Contemporary Issues in Entrepreneurship Research, 6, 37-59.
  • Filieri R, Alguezaui S & McLeay F (2015) . Tourism Management, 51, 174-185.
  • Yusoff M, McLeay F & Woodruffe-Burton H (2015) . Quality Assurance in Education, 23(1), 86-104.
  • McLeay F & Wesson D (2014) . The International Journal of Management Education, 12(2), 142-150.
  • Filieri R & McLeay F (2014) . Journal of Travel Research, 53(1), 44-57.
  • Mcleay FJ & Oglethorpe D (2013) . Journal of Consumer Behaviour, 12(3), 232-242.
  • Major B & McLeay F (2013) . Journal of Vacation Marketing, 19(1), 5-18.
  • McLeay F, Roberts J & Yoganathan V (2012) . The Marketing Review, 12(4), 381-401.
  • McLeay F & Andersen H-C (2010) . The Marketing Review, 10(3), 239-258.
  • Major B, McLeay F & Waine D (2010) . Journal of Vacation Marketing, 16(3), 249-262.
  • Martin S & McLeay F (1998) . Journal of Agricultural Economics, 49(2), 218-233.
  • McLeay F & Zwart T (1998) . Agribusiness, 14(4), 299-309.
  • McLeay F, Martin S & Zwart T (1996) . Agribusiness, 12(4), 339-351.
  • McLeay F, Olya H, Lichy J & Pandit A () . Journal of Marketing Management, 1-29.

Book chapters

  • Lichy J & McLeay F (2022) , Encyclopedia of Tourism Management and Marketing (pp. 306-308). Edward Elgar Publishing
  • Filieri R, McLeay F & Tsui B (2017) , Information and Communication Technologies in Tourism 2017 (pp. 517-528). Springer International Publishing
  • McLeay F & Pugalis L (2016) Tough times, difficult choices and public entrepreneurship: Is sponsorship a winning solution? In Liddle J (Ed.), New Perspectives on Research, Policy & Practice in Public Entrepreneurship (pp. 37-59). Emerald Group Publishing
  • (2014) , Contemporary Tourist Experience (pp. 217-232). Routledge

Conference proceedings

  • He J, Kipnis E, McLeay F & Monkhouse L (2024) Theorizing brand activist function: an empirical exploration. AMA Winter Academic Conference 2024: Unlocking Our Potential, Vol. 35 (pp 1205-1208). St. Pete Beach, Florida, USA, 23 February 2024 - 23 February 2024.
  • He J, McLeay F, Monkhouse L & Kipnis E (2024) Consumer perceived brand activism: Scale development. AMA Winter Academic Conference 2024: Unlocking Our Potential, Vol. 35 (pp 805-807). St. Pete Beach, Florida, USA, 23 February 2024 - 23 February 2024.
  • Hicks C, Hines SA, Harvey D, McLeay FJ & Christensen K (1998) An agent based model of supply chains. SIMULATION: PAST, PRESENT AND FUTURE (pp 609-613)
PhD Supervision

Fraser has successfully supervised 12 doctoral students to completion in the areas of branding, sustainable marketing, digital marketing, the consumer experience and strategic marketing management.

In addition to these areas, he is also seeking to supervise doctoral student dissertations interested in researching:

  • Consumers' adoption of nascent technology e.g. driverless cars/autonomous vehicle
  • Consumers' perceptions of robots replacing humans in service encounters
  • Communities of Consumption
  • Hedonic Consumption
  • Online reviews/electronic word of mouth
  • Social media
  • Big data

Fraser is currently supervising:

Huaiyu Li

Doctoral Researcher (Marketing and Creative & Cultural Industries)
Management School

Thesis title: How Does Exposure to Organic Food Products Affects Consumer Responses? Exploring the Moderating Role of Consumer Impulsiveness
Email
hli176@sheffield.ac.uk
Huaiyu Li wearing a white shirt and light blue blazer.
Profile picture of Huaiyu Li wearing a white shirt and light blue blazer.

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