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This category focuses on validating market demand; it requires demonstrable evidence that a proposed idea addresses a genuine, existing need within a sufficient target audience.

Inclusive sports and games with a twist 

Plans for the next 6 months

Having worked as a sports coach, I have seen first-hand how many children disengage from traditional sports sessions, particularly those who are less confident or less skilled, or neurodiverse. Our solution is an inclusive, high-energy after-school program designed to engage every child, no matter their skill level or learning needs

Dominic Ford 

Founder 

Plans for the next six months 

• Purchase additional sports equipment (balls, cones, bibs, hoops) to accommodate more children and offer a wider variety of activities.​
• Cover initial venue hire or session costs while establishing new partnerships with schools​
• Support marketing and outreach to recruit more children, increasing attendance and revenue.​
• Help fund enhanced training or certifications to ensure high-quality, safe, and inclusive sessions. With this funding, we can launch with confidence, scale to multiple schools more quickly, and ensure every session is engaging, inclusive, and well-equipped, accelerating growth and profitability.​

Overall, the £1,000 will act as a catalyst for growth, enabling Ignition Play to expand its reach, improve quality, and move more quickly towards a scalable and sustainable model.

Contact - IgnitionPlay.sports@gmail.com