51²è¹Ý¶ù

51²è¹Ý¶ù the department

Our teams are collectively responsible for:

• Delivery of core, central recruitment, access and admissions activities (such as processing and providing support for applications, open days and events, generating leads, working with schools and colleges, delivering clearing and confirmation).
• Striving to provide the best and most supportive prospective student experience at every stage throughout the student recruitment process for both home and international students.
• Ensuring all students have the best possible access to education including those from the
  most disadvantaged backgrounds.
• Managing external engagement and reputation strategies for the University including civic and public engagement strategies. 
• Marketing all aspects of the University including reputation, student recruitment, research, partnerships and innovation, talent attraction, creative development, campaign delivery, brand development and management.
• Enhancing the profile of the University through strategic PR and Media campaigns. 
• Delivering events which support our reputation, recruitment and research strategies including graduation, open days, corporate events and high profile events both globally and locally.
• Planning and carrying out overseas recruitment visits, including attending education fairs, visiting schools, and hosting conversion events. 
• Establishing and growing strategic partnerships with global universities which complement our own knowledge, create increased value, and strengthen our collaboration to develop our research, teaching and global reputation. 
• Managing partnerships with international scholarship bodies, funding organisations, and embassies supporting international students. 
• Providing support to faculties (including provision of market intelligence, support for new course
  development, recruitment and marketing and events delivery).
• Providing data-driven international market advice to academic departments and senior management to help inform strategy and set recruitment targets. 
• Internal communications for staff and current students.

As of August 2026, this service brings together the former Marketing, Admissions, Recruitment and Communications (MARC) departments together with Global Student Recruitment and Partnerships, and City, Culture and Public Engagement teams as Communications and External Relations (CER).

Teams

• Access
• Admissions
• Communications and Stakeholder Engagement
• Digital Enablement
• Department Operations Team
• Events and Engagement
• Global Student Recruitment and Partnerships
• Marketing
• Recruitment Development